Privacy Policy - www.nextgen-technology.com

In this privacy policy, the following definitions are used:

1. • Data: All information that you submit to Nextgen Technology Ltd or that we collect in relation to your use of the Website, where it identifies or can identify you. This includes personal data under the Data Protection Act 2018, the UK General Data Protection Regulation (UK GDPR), and, where applicable, the EU General Data Protection Regulation (EU GDPR).
   • Cookies: Small text files or similar technologies placed on or accessed from your device when you visit a website. Further information is set out in our Cookie Policy.
   • Nextgen Technology Ltd, we, us or our: Nextgen Technology Ltd, a company incorporated in England and Wales with registered number 05250661, whose registered office is at Alba House, Mulberry Business Park, Fishponds Road, Wokingham, Berkshire, RG41 2GY.
   • User or you: Any person who accesses the Website or provides personal data through the Website or our business communications, other than employees, contractors or job applicants of Nextgen Technology Ltd acting in that capacity.
   • Website: Our websites and related landing pages, including nextgen-technology.com, resources.nextgen-technology.com, nextgen-technology.co.kr, nextgen-technology.cn, nextgen-technology.co.jp, nextgen-technology.jp and related campaign or resource pages, unless a separate privacy notice applies.

This privacy policy applies to Website visitors and business contacts, including people who complete contact forms, request a demo, ask to talk to an expert, subscribe to newsletters, download resources, register for events or webinars, or interact with our B2B marketing campaigns.

This policy does not apply to employees, contractors or job applicants. It also does not extend to third-party websites that may be linked from our Website, including social media websites or third-party embedded content.

We may collect the following Data from you:

1. • Name
   • Company
   • Job title or business role.
   • Business email address and telephone number.
   • Details you provide in contact, demo, newsletter, event, webinar or resource download forms.
   • Marketing preferences and unsubscribe records.
   • Information about resources you download, events or webinars you register for, and campaigns you interact with.
   • Contact Information such as country, email addresses and telephone numbers.
   • IP address, browser type, device information, pages viewed, navigation behaviour, cookie identifiers and similar website usage information.

We do not intentionally collect children's data or special category data through the Website. Please do not provide sensitive information, such as health information, racial or ethnic origin, political opinions, religious beliefs, trade union membership, sexual orientation, biometric data or criminal offence information, in Website forms.

For the purposes of the UK GDPR and the Data Protection Act 2018, Nextgen Technology Ltd is the data controller.

We may use Data for the following purposes:

1. • To respond to enquiries and demo requests.
   • To provide requested resources, downloads, publications, events or webinars.
   • To send B2B marketing communications, newsletters, product updates and follow-up emails where permitted by law.
   • To manage our business relationship with you or your organisation.
   • To analyse and improve the Website, resources, content and services.
   • To measure the performance of campaigns, including LinkedIn campaigns where used.
   • To manage cookie preferences and marketing preferences.
   • To protect the Website, our systems and our business from misuse, fraud or security incidents.
   • To comply with legal, regulatory or tax obligations.
   • To establish, exercise or defend legal rights.

We process personal data under one or more of the following lawful bases:

1. • Consent - Where you have opted in to receive marketing communications, registered for a resource or event that requires consent, or accepted non-essential cookies or similar technologies.
   • Legitimate interests - To respond to B2B enquiries, provide requested information, operate and improve the Website, manage business relationships, send relevant B2B marketing to corporate contacts where permitted, and protect our Website and systems.
   • Contractual necessity - Where processing is required to provide information, resources or services you have requested, or to take steps before entering into a contract.
   • Legal obligation - Where processing is required to comply with applicable legal or regulatory requirements.

We use the Website and related landing pages to provide lead generation resources, newsletters, event or webinar registrations, demo requests and other B2B content. Where you provide your business contact details, we may use them to send relevant B2B marketing communications, resource follow-ups and product or service updates.

We only intend to send marketing to business or corporate contacts. We do not buy, rent or enrich marketing lists from third parties. We may collect leads from events, webinars, trade shows, LinkedIn campaigns and similar B2B activities.

You can unsubscribe or opt out of marketing at any time by using the unsubscribe link in our emails or by contacting us at info@nextgen-technology.com. If you opt out, we may keep your details on a suppression list so that we do not send you further marketing.

We retain personal data only for as long as necessary for the purposes for which it was collected. Typically:

1. • Contact enquiries are kept for up to 12 months.
   • Marketing contacts are kept for up to 24 months after the last meaningful engagement, unless you opt out sooner.
   • Marketing suppression records are kept indefinitely, unless it is no longer necessary to keep them.
   • Customer and supplier contract records are kept for up to 5 years.
   • Website analytics data is kept for up to 2 years.
   • Cookie consent records are kept for as long as needed to manage and evidence your cookie choices.

We do not sell personal data. We may share personal data with trusted service providers who process data on our behalf or help us operate our Website and business. These may include providers of:

1. • Website hosting and technical support.
   • Customer relationship management, forms, landing pages, email marketing and cookie consent management, including HubSpot.
   • Website analytics and tag management, including Google Analytics, GA4 and Google Tag Manager.
   • B2B campaign measurement, including LinkedIn Insight Tag where used.
   • IT, security, cloud storage and business administration services.
   • Professional advice, legal compliance, audit or regulatory support.

These providers are required to process personal data only under our instructions and with appropriate security safeguards, unless they act as independent controllers under their own privacy terms.

As a global organisation, personal data may be transferred to and processed in countries outside the United Kingdom or the European Economic Area (EEA), including where our group companies, service providers, support teams or business partners operate. This may include the UK, EU, US, India, China, Korea and Japan.

Where such transfers are restricted transfers under applicable data protection law, we use appropriate safeguards. These may include UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, EU Standard Contractual Clauses where EU GDPR applies, or another lawful transfer mechanism.

This Website may contain links to other websites or embedded content such as videos, maps or social media widgets. We have no control over third-party websites and are not responsible for their privacy practices. Please review their privacy and cookie notices before using them.

You may have the right to:

1. • Request access to the personal data we hold about you.
   • Request correction of inaccurate personal data.
   • Request deletion of your personal data.
   • Request restriction of processing.
   • Object to certain types of processing, including direct marketing.
   • Request data portability.
   • Withdraw consent where processing is based on consent.

If you make a request, we may ask you to verify your identity. We will normally respond within one month. Where permitted by law, we may extend the response period for complex requests or refuse or charge a reasonable fee for requests that are manifestly unfounded or excessive.

If you are located in the EU or EEA, you may have equivalent rights under the EU GDPR. If you are located in the United States, you may have additional rights under applicable state privacy laws, such as rights to access, correct or delete personal data, obtain a copy of personal data, or opt out of certain uses such as sale, sharing, targeted advertising or profiling where those laws apply. We do not sell personal data for money. You can contact us to exercise any applicable privacy rights.

If you have a concern or complaint about how we use your personal data, please contact us at info@nextgen-technology.com. We will acknowledge your complaint within 30 days, make appropriate enquiries, keep you informed where necessary, and tell you the outcome without undue delay.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) or, where applicable, another relevant data protection authority.

Data security is important to Nextgen Technology Ltd. We use appropriate physical, electronic, technical and organisational measures to safeguard the Data collected via the Website.

This Website uses cookies and similar technologies. We use strictly necessary cookies to make the Website work. We use optional cookies, such as analytics, performance, functionality, advertising, campaign measurement or embedded content cookies, only where permitted by law and, where required, after you have given consent.

When you first visit the Website, you should be shown a cookie banner that allows you to accept optional cookies, reject optional cookies or manage your preferences. You can change your cookie settings at any time. More information is available in our Cookie Policy.

This privacy policy is governed by and interpreted according to the law of England and Wales, without affecting any mandatory data protection rights that may apply in your country or state of residence.

Nextgen Technology Ltd may update this privacy policy from time to time or as required by law. Any changes will be posted on the Website with a new last updated date. Where we make material changes or intend to use personal data for a new purpose, we will take appropriate steps to bring this to your attention where required.

You may contact Nextgen Technology Ltd by email at info@nextgen-technology.com

Nextgen Technology Ltd, company number 05250661, Alba House, Mulberry Business Park, Fishponds Road, Wokingham, Berkshire, RG41 2GY.